Florian steht in weißem T-Shirt und dunklem Sakko vor dem Bücherregal in seinem Büro. Er trägt einen Dreitagebart und eine Brille mit runden Gläsern.

Florian Adler

Managing Partner
Concepts, consulting, project leadership fa@adlerschmidt.de


  • Attended school in Tehran and Berlin
  • 1978–1984: Studied Visual Communication at HdK in Berlin (today Berlin University of the Arts, UdK)
  • 1979: Contributed to “Death, Destruction, and Detroit”, a play by Robert Wilson performed at the Schaubühne theatre in Berlin
  • 1980: Trained at Otl Aicher’s studio in Rotis, Germany
  • 1984: Graduated as a Master Student in Experimental Graphics under Professor Helmut Lortz
  • 1989: Founded the studio with Hans-Peter Schmidt
  • 2002–present: Lecturer in Communication Design at HTW Berlin, University of Applied Sciences
  • 2003–2011: Member of the management board at Forum für Entwerfen e. V.
  • 2007: Member of the advisory board for the Department of Design at Mannheim University of Applied Sciences
  • 2009: Appointed Honorary Professor of Corporate Design and Information Design at HTW Berlin
  • 2010–present: Member of the Typeface standards committee of the German Institute for Standardization (DIN)
  • 2013: Updated the DIN 1450 standard on legibility
  • 2015–2017: Research and development project on inclusive communication design for the German Federation of Blind and Visually Impaired People (DBSV)

Florian also gives talks and workshops at institutions such as Designforum Freiburg, Burg Giebichenstein University of Art and Design Halle, the International School of Marketing Dortmund, BTK University of Art and Design Berlin, the School of Design at FH Münster, and the International Design Center Berlin